"When I was six, I destroyed my grandpa's brand new Sony 8mm Handycam by blasting him in the face with a Super Soaker. This work is my atonement."

Born in Indiana, raised in Wisconsin, and trained in Minnesota, Joe is a son of the American heartland. As a child, he wasn't pointing a camera or standing in front of one. He was the loud-mouth recruiting and organizing neighborhood talent to help tell his stories. Not much has changed since then.

In the past decade, Joe has worked in music, advertising, and film. He considers himself an outlaw with a penchant for Antebellum fiction and women with thick eyebrows.

Joe lives in LA and directs music videos + commercials as BRUME.